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New Google Search Ads on Geniad

New Google Search Ads on Geniad

We have partnered up with Google to give you some great looking ads that will 100% match the look and feel of your site. Custom Search Ads can be customized to the look and feel of your site. Size, location, color and font are all in your control. Here is an example from a partner site: These ads are 100% responsive and look great on mobile. Leverage the expertise and unique ad formats found on Google while accessing our partner network of over one million advertisers. They have a high click through rate and certain clients have seen over $1.50 CPM. If you are interested, please get in touch with our team or sign up...
Real Time Bidding in 2015

Real Time Bidding in 2015

Since its recent introduction Real Time Bidding (RTB) has been making inroads in the online advertising community, and it’s impressive performance this year looks to continue well into next year and beyond with current projected figures looking promising. RTB is forecasted to account for a quarter of all display-ad spending in the US by 2015, with spending growing by 72% to over $3.4 billion, up on 2014. The outlook for next year and beyond highlights how this new approach to online advertising has revolutionised the market and suggests it will eventually surpass the old model. RTB is the way forward for online advertising The reason that RTB has become so popular is that is quite simply a much more efficient and effective form of online advertising over the previous method. With the new approach advertisers and publishers sign up to a RTB network where they can more easily communicate with each other. On these platforms the publishers will offer the ad space they have available up for sale, which the advertisers can then bid on in order to get their ads published in those spaces. The network structure has made it much easier for advertisers and publishers to find each other, enabling advertisers to find audiences that are better suited to their ads and increasing the revenue publishers receive in return for their ad space, as a result of the increased demand and bidding between advertisers. This one of the main reasons platforms like Geniad have become so popular amongst online advertisers and publishers. One of the key aspects of the system is the use of “cookies” that store...
The Real Time Bidding market and its players

The Real Time Bidding market and its players

The Real Time Bidding (RTB) environment consists of a number of top players that provide a similar service allowing you to generate revenue for your website, but who are the best and who falls short? For a better understanding these top RTB players, it is easiest to split into are sorted six key categories:   Advertisers/Agencies This is advertisers using digital marketing to reach their audience online. Due to technical progress over the last couple of years, advertisers can “retarget” their customers on potentially any website which is using a RTB software. This decreases divergence loss by displaying the ad straight to customers who belong to a certain group of consumers, or those even searching for a certain product/service which is offered by the advertiser. Some advertisers take care marketing themselves, however most are represented by marketing agencies that take care of advertisement placement for them.   Publishers/Publisher Network Publishers offer free content online to the internet community. To monetize this content and generate revenue, there are different options available: –          Publish prewritten articles or press releases by advertisers –          Work with affiliate programs –          Start selling products –          Displaying ads on the website The last option is by far the most common and stable way of generating revenue. RTB has become a very big step for publishers to generate constant revenue without taking focus off their core product; generating content. RTB helps them to monetize their content all year around without having to pay anyone to take care of selling their free ad inventory. Depending on their size, publishers either work straight together with a Supply Side Platform...
European real time bidding market record constant growth

European real time bidding market record constant growth

Since Real Time Bidding (RTB) technology reached the shores of Europe from the US, the market has been developing gradually, recording a constant growth. Latest reports (Q3/2014) show how generated revenue in almost all European markets has been increasing over the past few years. In total, the European market has seen a growth rate of 200% over the last year (Q3/2013-Q3/2014) with RTB ad spending increasing by 16%. Taking a closer look at each European country, the three biggest markets at the moment (the UK, Germany and France) have all registered strong evolution over the last year. The UK market grew by an astonishing 800%, Germany approximately 750% and France approximately 300%. The strongest market in Eastern Europe, Poland, also boasts an 800% increase of the RTB market. The Netherlands, as one of the earliest adopters of RTB technology in Europe, only has a market growth of less than 100% but still appears to be growing continually.   These are impressive RTB growths for all European countries mentioned, however it is Slovakia and Portugal who have seen a particularly exceptional growth with 1,400% and 1,200% respectively. To compare these stats with Q1/2014 and Q2/2014; the German market has shown a growth of 600% in Q2 compared to 400% from the beginning of the year in Q1. This continues to rise to almost 800% growth in Q3. Considering Germany’s strong economy and market size, it is one of the most interesting markets to explore in the next coming months. Team this with the Nordic countries showing a very strong increase this year and Eastern Europe becoming even more interesting for...